About Better Cotton
One way that retailers and brands show their support for better farming practices is by making a public commitment to source a percentage of their cotton as more sustainable cotton.
On top of that, for every metric tonne they source, they pay a fee. This, along with the support of other public and private donors, has helped raise over €100 million to date. That’s enabled us to train millions of individuals working in cotton farming in 22 countries over the past decade.